This Cookie Notice explains how Trend Micro Incorporated and its group companies collectively “Trend Micro”, “we”, “us”, and “ours”) use cookies and similar technologies to recognise you when you visit our websites at www.trendmicro.com (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
Last updated: March 1, 2023
What are cookies?
Cookies are alphanumeric identifiers that Trend Micro transfers to your device’s hard drive through your web browser to enable Trend Micro’s systems to recognise your browser. Cookies help websites work or work more efficiently and can help provide us with business and marketing information. They also enable a website to tailor information presented to you based on your browsing preferences such as language and geographical location.
Why do we use cookies?
Our Website
We use cookies to personalise web pages during your visit to our Websites and to remember you for easy navigation and access during return visits. If you register for information about our Products or Services, sales contacts and other offers (including but not limited to white papers, webcasts, events and evaluation software), we use cookies to provide information about the previous link you used, in order to track your visit to our Website. We also aggregate and analyse data about your machine, such as browser type, screen resolution and operating system or (where relevant on our support websites) about any Trend Micro Product installed on your machine, such as a Product ID and the days remaining to expiration and your license SKU.
This information is used to determine what content to serve to you when you land on our pages and to provide you with offers of Trend Micro Products or Services that are most relevant to you.
Behavioural Information
Trend Micro may collect certain information through cookies or similar technologies (see the “What about other tracking technologies, like web beacons” section below) on Trend Micro’s Website to better understand customer behaviour and improve our Session Management, marketing, analytics, and demographics . We use this information to provide more useful information to our customers, to understand and analyze trends, to administer the Website, to learn about Website visitor behaviour on the Website, to understand which Products and Services are of most interest to our customers, to gather demographic information about our customer base as a whole and to improve our customers’ experience.
The Types of Cookies that we use
First Party Cookies
Cookies set by the website owner (in this case, Trend Micro) are called “first party cookies” which when a visitor visits a website, ask your browser to store on your devise information about you such as your language preference or login information.
Third Party Cookies
Cookies set by parties other than the website owner. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as seting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Cookie List
A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.